The Calipari Bottle

Building on the past success of the Maker’s Mark/Keeneland charitable bottle series that supports projects at the University of Kentucky, Maker’s Mark and Keeneland are continuing the program with the celebration of UK basketball coach John Calipari, whose likeness will be featured on the bottle this spring.

“It’s an honor to team with Maker’s Mark and the university in this unique fundraising opportunity to help benefit the UK Symphony Orchestra Outreach Program,” said Coach Calipari. “I’m not sure the world is ready for my face on a bottle, but if it helps the university, I’m all for it. I hope all our great fans will support this worthy effort.”

Maker’s Mark will produce 24,000 numbered, limited edition bottles honoring Calipari, and they should be available statewide Friday, April 2, opening day of Keeneland’s Spring 2010 meet. The bottle should retail for about $49 if retailers take their normal markup.

Be sure to watch the following video, narrated by David Scott, editor of CoachCal.com to see behind-the-scenes of “The Making Of The Calipari Bottle”….